Midfield Press

Covering USL and lower division American pro soccer.

Midfield Press

Covering USL and lower division American pro soccer.

MLS Next ProUSL

Minor League Soccer vs The Pyramid: What the KKR Investment Means for MLS Next Pro … and USL

The battle for lower-division professional soccer dominance is taking shape. It is a conflict that became inevitable the moment MLS Next Pro was launched. It is also just the latest chapter in a long series of American soccer wars.

That Major League Soccer would build a version of minor league soccer through MLS Next Pro was never really in doubt. The new partnership with KKR does not change that. It gives form to how MLS intends to build it.

The Emerging Minor League Model

The partnership between MLS and KKR centers on a new entity, Hometown Soccer Holdings.

This entity is designed to control and scale the commercial side of MLS Next Pro, including sponsorships, ticketing, branding, and other revenue streams across the league. The important detail is that it is not limited to MLS reserve teams. While it will apply to MLS2 sides and hybrid operations like Huntsville City, the HSH model also appears available to the growing number of independent clubs in MLS Next Pro.

That points toward a structure where different types of teams operate within a shared commercial system rather than as fully standalone entities.

Two Models, Moving in Different Directions

USL and MLS are now both bringing in private capital, but they are building toward different outcomes.

USL’s approach is centered on a pyramid with multiple divisions, independent ownership, and promotion and relegation. MLS is building something closer to the soccer version of minor league baseball. MLS Next Pro is not a pathway into MLS. It is an extension of it into the lower divisions.

That difference is likely to play out most clearly in mid-sized markets across the country, where both systems will compete for ownership groups, stadium projects, and long-term positioning.

What “Minor League Soccer” Could Look Like

With Hometown Soccer Holdings in place, MLS Next Pro is positioned to grow in a more coordinated way.

We should expect to see more MLS2 clubs evolve toward the hybrid model exemplified in Huntsville. This is not entirely new. MLS experimented with hybrid structures when placing reserve teams in USL, with examples like Bethlehem Steel FC and Rio Grande Valley FC. Those efforts produced mixed results.

The difference now is control. MLS Next Pro is a league MLS operates directly, and the addition of KKR-backed capital suggests a more standardized and better-resourced version of that model. The assumption is that what did not fully work in a shared ecosystem may work more effectively in one MLS fully controls.

The Role of the Pro League Standards Change

Under the radar earlier this year, the United States Soccer Federation updated its Pro League Standards in a way that aligns with increased institutional investment.

The required ownership stake for a primary owner was reduced from 35 percent to 15 percent, provided that owner retains decision-making authority. That change makes ownership structures more flexible. It becomes easier to assemble investor groups, easier for outside capital to take meaningful stakes, and easier to structure clubs without relying on a single majority owner.

That flexibility fits directly with the Hometown Soccer Holdings model. Clubs can maintain local identity while operating within a broader commercial framework supported by institutional capital.

This change applies across all professional leagues, not just MLS Next Pro. That means USL clubs also have more room to bring in outside investment. But in the near term, the alignment with the HSH structure is particularly clear.

The Bigger Picture

Lower-division soccer in the United States is becoming more structured and more capital-driven.

The KKR investment does not change the direction of MLS Next Pro. It clarifies it. MLS is not building a pathway into its top division. It is building a system of teams that can be placed, branded, and operated within a centralized framework.

At the same time, USL is attempting to build a pyramid where clubs move between divisions based on performance.

Both models are now being funded and developed in parallel.

The next phase of the American pro soccer wars will be shaped by how those two systems evolve, and by which one proves more durable as they expand.

Chris Kivlehan

Chris Kivlehan is a New York Cosmos supporter. You can follow him on Twitter @kivlehan or BlueSky at @kivlehan.bsky.social

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